More Than Just Stickers: Humor, Morale, and Why We Started Printing Them

Dawson Schmidt
May 22
2 min read

Keeping the Watch with a Wink | Heimdall Equipment

Let’s face it — working in law enforcement or emergency response isn’t always glory and high-fives. Some shifts are brutal. Some calls stick with you. And some days, you just need something to make you — and your partners — laugh.

That’s where the idea behind our sticker line came from. At Heimdall Equipment, we’re known for serious gear designed to keep officers safer in the field — but recently, we decided to lighten things up a bit.

Because when the job gets heavy, a little humor can go a long way.

Why Stickers? Why Now?

Whether it’s a nod to the endless paperwork, a sarcastic salute to the overtime grind, or a warrior-style joke about “assisting a suspect to the ground,” these little vinyl badges remind us we’re not alone. They spark conversations. They boost morale. They give first responders a way to express pride — and a little sarcasm — without saying a word.

Morale Is Gear, Too

The job demands a lot. But gear isn’t just about restraints and uniforms. It’s about mindset. And when you can slap a sticker on your gear locker, laptop, cruiser window, or coffee thermos that makes your squad grin, you’re reinforcing something vital:

That you're still in the fight. Still standing. Still laughing.

Even if you’re running on fumes and gas station coffee.

Poor Planning Sticker

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Designed by Those Who Live It

Every sticker we drop is made with the same mindset as our Valkyrie Link and Fenrir Link: Designed by first responders. For first responders.

We mix Norse-inspired grit, field-tested humor, and a whole lot of relatability. Some are funny. Some are inside jokes. Some just say what we’re all thinking when the body cam’s off and the shift’s not even halfway over.